🚀 1-Day Beauty Business & Marketing Bootcamp (For Nail Techs, Estheticians, Massage Therapists & Salon Owners) Course Objective: Teach proven marketing tactics, pricing strategies, and client retention techniques to grow a profitable beauty business in competitive markets. 📅 Morning Session (Foundation & Branding) 1. Defining Your Unique Selling Point (USP) (1 hour) How to stand out in a saturated market Identifying your ideal client (demographics, preferences) Crafting a brand story that connects emotionally 2. Pricing for Profit (1 hour) Cost vs. value-based pricing Pricing add-ons (massages, nail art, luxury upgrades) Packages vs. à la carte services (which works better?) 3. Online Presence & Social Media Domination (1.5 hours) Instagram/TikTok Reels – Best content ideas for engagement Before & After posts – How to make them irresistible Hashtags & SEO – Getting discovered locally Client testimonials & UGC (User-Generated Content) 💡 Afternoon Session (Sales & Client Growth) 4. Booking & Retention Strategies (1.5 hours) Automated reminders (text/email) to reduce no-shows Loyalty programs that actually work (discounts vs. rewards) Referral incentives – Turning clients into ambassadors 5. Upselling & Boosting Service Value (1 hour) How to recommend add-ons without being pushy Bundling services (e.g., "Pedi + Massage = 15% off") Retail sales – Convincing clients to take products home 6. Low-Cost Advertising & Collaborations (1 hour) Partnering with local businesses (bridal shops, influencers) Google My Business & Yelp – Getting more reviews Pop-up events & flash sales to attract new clients 7. Financial Basics for Beauty Pros (1 hour) Tracking expenses vs. revenue When to raise prices without losing clients 🎓 Final Workshop & Takeaways Live Q&A – Solving real business challenges 30-Day Marketing Plan Template (ready to use) Swipe files (email scripts, social media captions) Certificate of Completion.